Privacy policy

Last updated: 2 September 2026

This Privacy Policy explains how Checkered Lifestyle ("we", "us", "our") collects, uses, and protects your personal information when you use checkered.in.

We process your data in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023.

1. Information we collect

Checkout details

You can place an order as a guest or sign in to use saved details and view your order history. We collect the contact, delivery, and payment-related information needed to process and support each order.

— Identity Details: Name, shipping address, billing address, phone number, and email address. If you create an account, we also store a securely hashed password credential.
— Order Information: Products purchased, order value, sizing preferences, and payment method used.
— Technical Data: IP address, browser type, device information, and interactions with our website (collected via analytics tools).

2. How we use your information

— To create and manage your account when you choose to register.
— To process, fulfill, and deliver your orders accurately within India.
— To communicate order updates, freight tracking details, and support responses.
— To send you product updates, offers, and newsletters (only if opted in).
— To analyze website performance and refine our digital experience.
— To comply with legal obligations, resolve disputes, and prevent fraud during high-value transactions.

3. Payments & security

Zero Financial Data Storage

We do not store your full card details, UPI PIN, or net banking credentials on our servers. All transactions are securely encrypted and processed by our payment partners.

— We use trusted third-party payment gateways (such as Razorpay) to process payments securely.
— All payment-related information is handled strictly in accordance with PCI-DSS security and compliance standards.

4. Analytics & tracking

Optional analytics and marketing services stay off until you make a clear choice in our cookie banner. If enabled, these services process browsing and device data for the purposes listed below. This data is not necessarily anonymous.

— PostHog: Used with consent to understand page visits and interactions, diagnose problems, and improve important journeys.
— Meta (Facebook) Pixel: Used to measure the effectiveness of our campaigns and deliver relevant product recommendations.
— Google Ads & Trustpilot: Used with consent to measure campaigns and request reviews after an order.
— You can accept, reject, or withdraw each optional category from . Read the Cookie Policy for the data, purpose, and retention details.

5. Marketing & communications

When you create an account, you may choose to join the Checkered Dispatch newsletter. We use this to send curated updates about new collections, precision components, and exclusive releases.

You have the right to opt out at any time. Every marketing email includes a clear "Unsubscribe" link. Clicking this will immediately remove you from our promotional list (essential transactional emails regarding your orders will still be delivered).

7. Data retention

We retain your personal information only for as long as necessary to maintain your account, fulfill your orders, and provide warranty support. Certain transaction data may be kept for a longer period strictly to comply with accounting, tax, and legal obligations in India.

8. Your rights & account deletion

Under the DPDP Act, you have specific rights regarding your personal data:

— Right to Access: You may request a copy of the personal data we hold about you.
— Right to Correction: You can update your shipping addresses and personal details directly within your account dashboard.

How to Delete Your Account & Data

If you wish to permanently close your Checkered Lifestyle account and request the erasure of your personal data, please email us directly from the address associated with your account.

To: [email protected]
Subject: Data Deletion Request

*Note: We may be legally required to retain certain records of past purchases for tax and fraud-prevention purposes, even after account deletion.

9. Third-party links

Our website may contain links to third-party websites (e.g., manufacturer spec sheets or social media). We are not responsible for the privacy practices or content of such websites. We encourage you to review their privacy policies separately.

10. Children's privacy

Our platform is strictly for users aged 18 and older. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information to create an account, please contact us immediately so we can suspend the account and delete the data.

11. Changes to this privacy policy

We may update this Privacy Policy to reflect changes in our services or legal requirements. Changes will appear on this page with a revised "Last updated" date. Where a change requires new consent, we will ask you again rather than treating continued use as consent.

Data & privacy queries?

If you wish to exercise your data rights or have any questions about how we handle your personal information, please contact us.

[email protected]

Checkered Lifestyle Pvt. Ltd. — Registered in Uttar Pradesh, India.

Privacy policy

Last updated: 2 September 2026

This Privacy Policy explains how Checkered Lifestyle ("we", "us", "our") collects, uses, and protects your personal information when you use checkered.in.

We process your data in compliance with India's Digital Personal Data Protection (DPDP) Act, 2023.

1. Information we collect

Checkout details

— Identity Details: Name, shipping address, billing address, phone number, and email address. If you create an account, we also store a securely hashed password credential.
— Order Information: Products purchased, order value, sizing preferences, and payment method used.
— Technical Data: IP address, browser type, device information, and interactions with our website (collected via analytics tools).

2. How we use your information

— To create and manage your account when you choose to register.
— To process, fulfill, and deliver your orders accurately within India.
— To communicate order updates, freight tracking details, and support responses.
— To send you product updates, offers, and newsletters (only if opted in).
— To analyze website performance and refine our digital experience.
— To comply with legal obligations, resolve disputes, and prevent fraud during high-value transactions.

3. Payments & security

Zero Financial Data Storage

We do not store your full card details, UPI PIN, or net banking credentials on our servers. All transactions are securely encrypted and processed by our payment partners.

— We use trusted third-party payment gateways (such as Razorpay) to process payments securely.
— All payment-related information is handled strictly in accordance with PCI-DSS security and compliance standards.

4. Analytics & tracking

— PostHog: Used with consent to understand page visits and interactions, diagnose problems, and improve important journeys.
— Meta (Facebook) Pixel: Used to measure the effectiveness of our campaigns and deliver relevant product recommendations.
— Google Ads & Trustpilot: Used with consent to measure campaigns and request reviews after an order.
— You can accept, reject, or withdraw each optional category from . Read the Cookie Policy for the data, purpose, and retention details.

5. Marketing & communications

When you create an account, you may choose to join the Checkered Dispatch newsletter. We use this to send curated updates about new collections, precision components, and exclusive releases.

7. Data retention

8. Your rights & account deletion

Under the DPDP Act, you have specific rights regarding your personal data:

— Right to Access: You may request a copy of the personal data we hold about you.
— Right to Correction: You can update your shipping addresses and personal details directly within your account dashboard.

How to Delete Your Account & Data

If you wish to permanently close your Checkered Lifestyle account and request the erasure of your personal data, please email us directly from the address associated with your account.

To: [email protected]
Subject: Data Deletion Request

*Note: We may be legally required to retain certain records of past purchases for tax and fraud-prevention purposes, even after account deletion.

9. Third-party links

10. Children's privacy

11. Changes to this privacy policy

Data & privacy queries?

If you wish to exercise your data rights or have any questions about how we handle your personal information, please contact us.

[email protected]

Checkered Lifestyle Pvt. Ltd. — Registered in Uttar Pradesh, India.

Privacy policy

1. Information we collect

2. How we use your information

3. Payments & security

4. Analytics & tracking

5. Marketing & communications

6. Sharing of information

7. Data retention

8. Your rights & account deletion

How to Delete Your Account & Data

9. Third-party links

10. Children's privacy

11. Changes to this privacy policy

Data & privacy queries?

Privacy policy

1. Information we collect

2. How we use your information

3. Payments & security

4. Analytics & tracking

5. Marketing & communications

6. Sharing of information

7. Data retention

8. Your rights & account deletion

How to Delete Your Account & Data

9. Third-party links

10. Children's privacy

11. Changes to this privacy policy

Data & privacy queries?